• Belfast Business Book Review: Book 3 "Legacy" by James Kerr

Belfast Business Book Review: Book 3 "Legacy" by James Kerr

When they’re not being turned over by Ireland, the New Zealand All Blacks are usually cementing their reputation as the most successful professional sports team in history.

For Legacy, best-selling author James Kerr was given unprecedented access to their team environment, embedding himself in their set up for six weeks observing the approach that has given them a sustained competitive advantage and asking what they can teach us about leadership.

His assessment is that being the best in the world is about more than just technique. That rugby, like business and life, is a game played primarily in the mind and attitude is a greater asset than skill.   ‘Winning takes talent’, he contends, ‘to repeat it takes character.’

Kerr distils 15 powerful and practical lessons for leadership and business from the All Blacks over 15 themed chapters that include: Character, Adapt, Purpose, Authenticity, Sacrifice, Responsibility, Expectations and Whakapapa – a Māori concept and team mindset that contends leadership is a stewardship of the past and the future and must go beyond corporate boundaries.

Legacy is an inspiring handbook for leaders in all fields and delivers firmly on its tag line: “What the All Blacks can teach us about the business of life.”

In February, James Kerr attended an Institute of Directors’ event, Aspects of Leadership, sponsored by BDO Northern Ireland’s Belfast Book Review. To view the exclusive interview with the author see below.

BDO would like to thank the Institute of Directors NI and James for taking part and allowing us to focus on his work as part of our series.