Belfast Business Book Review 4 "Talk Like Ted" by Carmine Gallo
Resident reviewers David Meade and Laura Jackson, Partner at BDO Northern Ireland, are joined by Dorcas Crawford, Partner at Edwards & Co ask if Talk Like TED by Carmine Gallo’s can crack the secrets of public speaking.
In recent years, ‘TED Talk’ has become a by-word for well-crafted presentations with an exciting vision. These bite-size, adrenaline-soaked shots of insight are a thrilling antithesis to the sleep inducing corporate slideshows we’ve all had to endure at some point. But what if these pithy powerful presentations could be the norm in business?
That’s the question that inspired communications coach and bestselling author Carmine Gallo, to dissect the talks to distil nine secrets of all successful TED presentations. A go-to guide for presentation excellence, his findings show how we can all raise our game and become much more persuasive.
That’s the good news. The downside is that a lot of time and effort is still needed to really master each technique whether you’re pitching to one person or speaking to thousands. In ‘Practice relentlessly’, a key chapter, some TED Participant admitted practicing their speech up to 200 times before giving it.
It’s unlikely business folk will have the time to match that record, but there are real takeaway learnings here. If Gallo’s only outcome is to resign wordy slideshows to history, I suspect he’ll be pleased, but there are greater rewards here for communicators ready for a real challenge.
David, Laura and Dorcas further discuss the book in this short video below and include their experiences in conducting their own Ted Talks.