• Belfast Book Review 6: "All About Them" by Bruce Turkel

Belfast Book Review 6: "All About Them" by Bruce Turkel

The best companies and most successful salespeople live by a three-word mantra-"all about them"-because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish.

All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper-connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.

All About Them will show you exactly how to use this simple but extremely powerful influence technique to:

  1. Find the one captivating component that sets your brand apart,
  2. Build your own competitive, compelling brand,
  3. Attract your best customers and potential customers, and
  4. Compel them to buy.

Catch the full video review featuring Dr Joanne Stuart of Catalyst Inc as well as David Meade and our own BDO Partner, Laura Jackson below.